
Respect for the individual
Our organization values the dignity of the individual. We promote their personal and professional development and we appreciate their ideas and contributions. Consequently, we promote dignified work and we foster improving the quality of life of our employees and their families.

Integrity
We are committed to honesty, congruity and austerity, we speak truthfully and act accordingly, and we safeguard the company’s, the community’s and our own personal assets

Responsibility
We take responsibility for our decisions and our actions, insuring that we reliably fulfill our commitments to our clients, personnel, financial institutions, suppliers, shareholders, community and the environment.

Team Spirit
We believe that the best possible results are obtained through teamwork, characterized by openness to new ideas, a spirit of service and respect, and the collaborative learning process in an environment of confidence.

Innovation
Through innovation, we strive for sustainability, growth and company leadership in the development of new products, services, processes, businesses and markets.

Customer Oriented
Understanding and surpassing the expectations of our customers, consumers and users is a company priority; our permanence and growth depends on their satisfaction.